Wednesday, May 17, 2006

All advertising students are cool

My bedtime story for the last week.

You don't have to be a marketer (or anyone in that sort) to get hooked on this book. It's easier than your commerce text books.
In short, Seth here sees marketing/advertising as story telling. You tell a story about your new product, it's all up to the consumers to buy your story or not.
(Since stories have no claim of authenticity.)
I'm sure none of you would actually read this book. But hey, your loss. And I get to post something on my blog. Dum dum.