Saturday, July 15, 2006

Jetlagged II

5.33am.

I've given up hope trying to sleep.
This ad won a silver in the D&AD awards. I remember sitting on the sofa watching it during the student awards exhibition.
Maybe it was because of the heat, maybe I was tired, maybe I was alone, or maybe the theatre system was pretty good.
I felt like crying.
It surprises me to read the comments in YouTube that most people felt happy when they watch this ad.
And looking back, it's just a very beautiful ad, nothing else. I remembered a guy from the review lecture saying that this ad doesn't say anything about the product. It makes you go 'hey, nice ad!', but not 'hey, nice product!'.
If you're wondering, the song is called 'Heartbeats' by Jose Gonzalez. Never heard of him, but the song made the ad.