Saturday, January 26, 2008

Insight joke.

Ok, so there were heaps of hype and argument about Commonwealth giving their account to GS&P America: would Americans understand the Australian culture, the effect of different time zone, things that don't concern the real world etc.
Obviously the ironic postmodern solution was ingenious. Frankly, I'm not sure if it'll appeal to banking consumers in general.
So the Commonwealth marketing team went all the way to the US of A just to establish a tag line? Emotionally speaking, I like it.