Tuesday, February 12, 2008

When too little is too expensive.

Designer's mineral water. I mean, WTF? MINERAL WATER?

Born at a depth of 600 meters below the Fuji volcanic belt in Japan, Finé is a powerhouse of Silica, with 81.5 milligrams per liter. Water connoisseurs and health devotees specifically seek out the few drinkable volcanic waters of the world for their Silica content - but what separates Finé from the others is its gorgeous pH of 7.8. Most volcanic waters come with a much lower (more acidic) pH. Moreover, Finé has a Nitrate level of only .3 milligrams per liter - among the lowest in the world.

And what does it do? Let's see: Hmm. Water. Keeps us hydrated. The same with tap water.

Next thing you know, we'll be having designer's air. $50 a sniff. Wait, that's marijuana. Someone needs to combine these two and tap into the niche market.

We separate class and social status with cars, watches, clothes, furnitures. Now we've got water to add. That's fucking disgusting.

Link via Jean Snow