Thursday, April 24, 2008

I like the 'har'?


This is probably 6 months old, but Best Ads on TV featured it on their website this week. And of course it stuck out like a thorn amongst all the other European ads.

It is almost by default we expect decent ads from Petronas during the festive season. It's the only time budgets get approved to make ads that solely sells the brand and no product whatsoever. And without fail, emotion is always the chewy center of the crust.

Yasmin Ahmad chose a different shooting approach for the Merdeka ads last year. I'm sold. Now let's hope we never find out if the kids are professional actors. That will just ruin the sweetness.