Monday, April 28, 2008

Lanna and the real guy.


International Guide Dog's Day is on Wednesday.
Since Seeing Eye Dogs Australia is our charity client, we get to explore with more creativity on the day.
This year's campaign is 'have dog can'.
Lanna's got a man because 'have dog can meet'. There's also 'have dog can work', 'have dog can travel'.
We'll be setting up on Flinders street and City square. There'll be bluetooth streaming and videos of the guide dog puppies.
I plan to make one that says 'have dog can make love' and place it in somewhere obscure in the office. After that I'll probably need a 'have dog can escape'.