Saturday, May 10, 2008


Scanned from the not so latest issue of B&T.

Sprite has been running these 'thirst for truth' ads on billboards and trams recently.
While I scorned at the other version (something along the lines of 'your parents still do it'), I actually chuckled at this one.

Yet would it make me buy Sprite? Hardly.
In fact this is quite risky, because the emo's are probably among the target market that would buy some some Sprite.

This also strengthens the point that people don't pay attention to ads. They pay attention to interesting stuff, which sometimes happens to be an ad.