Tuesday, June 17, 2008

Copy lah.

Again, something that's slipped my mind for the past 4 years.
This is the from the DDB Canada website.

If you're Malaysian, you might find the yellow chubby dude familiar as per the other yellow chubby dude from the Digi ads some time ago.
The Digi campaign was phenomenal because I somewhat knew some upper level marketing person then.

Interesting tidbit: the campaign was done by Naga DDB Malaysia; the DDB Canada self promotion idea started at least 5 years ago.

Plagiarism? Well, just the fat man and the colour I guess...