Sunday, July 27, 2008

Motherly hope.

Seems like there's common sense in advertising after all.
Coca Cola's entry into the energy drink market, Mother, was a flop. I saw that miles away since the launch early 2007, and almost 18 months later they're doing a revamp on their brand strategy.
Their new campaign idea is 'it taste nothing like the old formula' featuring a SWAT team beating up the scientists who created the original formula.
It's rare, but Coca Cola is doing the Skoda 'telling as it is' thing.
I'm quite excited to see if it actually works. It's like a real life problem-solution observation that's not available on text books, yet.