Thursday, October 09, 2008


So my flatmate received a personalised direct mail pack.
'That's freaky,' he said; 'Cool!' I said. There I realised my job did make an impact on how I reflect on ads and marketing on a subconscious level.
I embrace these tactics as a norm while Ken is obviously still uncomfortable about being a target. I contemplated on telling him that Australia Post can actually target consumers via postcodes, but that would've probably freaked him out more.

Having said that, although we were both intrigued by the package, neither of us actually know or remember what the product was for.It remained shrink wrapped for a full day.