Saturday, March 29, 2008

Holy marketing.

So I was approached by a Hong Kong looking guy at the lights between Swanston and Lonsdale today. He asked me:

"Do you go to church?"

I paused for a while, assuming he's trying to get me to join his church and decided to play along. I wanted to see how he'd promote his own institution of fate.

"Yes I go to the Chinese one along Queensberry Street." I said.

He looked surprised. Probably because I don't look like the type with religion, or any sort of social life.

"Oh. So you know Jesus Christ?"

Didn't I just tell you I go to a church? "Yea, I know Jesus."

"Ok. Tell me, why did Jesus die?"

Are you really kidding me? "Well, he died for our sins."

"Ok. Our sins right? Now, if you die tomorrow, where do you think you will go? Spiritually?"

I wanted to laugh, but I just held it and told him the lights had turned green and I needed to go. And even when I was crossing the streets he was still yelling "If you believe in Jesus, you will go to heaven if you die tomorrow!"

It's nothing about his intentions. It's just the way he said it. Clearly I told him I go to a church, yet he still assume that I know nothing of Jesus or merely the concept of Christianity. If I see myself as a consumer being introduced to a new church(brand), they are treating me like an idiot. Well in this case, it's not the brand's fault. It's more like the promoter failed to respect my intelligence.

If you'd want me to switch church, you better give me a damn good reason, especially when you interrupt me on the streets.

The consumer is not a moron; she is your wife - David Ogilvy.

Saturday, March 22, 2008

Read to click.

I spent more time than usual on this post mainly because of the long weekend. But also I got frustrated trying to arrange the book covers using thumbnail photo generators which sucked. Hence I decided to place everything on Indesign and save the whole as a picture.
Happy Easter. Whatever you people do.

Monday, March 17, 2008

The ad that came out of the closet.

So we finally got this ad for the Sydney Mardi Gras published. It's weird seeing your ad on a magazine; weirder to see it next to a shiny half naked guy because that's how ads look like on a gay magazine.

Coincidentally, Tohm asked to see some of my 'real' work the day I decided to post this. I guess he's sick of my spam greeting cards. Or he got struck by this epiphany of gayness after some guy jerked off to him taking a piss. Literally.

Updated: Here's a picture to prove the organic unphotoshop'd construction of the disco ball, to answer some of your questions.

Thursday, March 13, 2008

Why you should send your children overseas.

Tuesday, March 11, 2008

Wrong face.

I took this photo on the tram last Friday, just to show the importance of typography. The importance, of choosing the right font.
To me this ad doesn't sound sympathetic.
It sounds FUN! Like yay, you're an alcoholic! Call us! We'll throw a party! Woo hoo hoo hoo! And if you isolate the red letters from the rest, it reads ' Drinking more than money. Alcoholic Anonymous'.

Monday, March 10, 2008

Sad week.

The worst thing that could ever happen to me is not unable to come up with ideas; but to have a clear memory of somehow having it during a shower yet I've forgotten to write it down.

The pain is trying to retrace my steps in obtaining the idea the first place. That was, to stand in the shower and sing the same song.

Of course, I had to forget the song I was singing too.

Tuesday, March 04, 2008


Hungry for cool facts, but just have no time to screen through all the cultural garbage and larger than life designers websites and blogs?
Very Short List, also known as VSL, offers 5 very short emails a week providing great little tid-bits of news, music and other fun stuff.
In fact the header explains it all: They're a cross of great discoveries, short, sweet emails, and high/low culture.
Today's feature is Garfield minus Garfield, a site featuring the famous comic strip without the cat. Jon's pathetic without a pet.