Tuesday, March 24, 2009

Looks like packaging design from a first year student.

Of course, if you've ever done a creative degree you'd realise that's actually a compliment. How many times have we came up with conceptual design only to be shunned by our tutors and lecturers claiming that 'it'd never run in real life'?
What design magazines, award annuals, Stefan Sagmeister books do to our career is like porno to relationships: Things that'd never run in real life.
That's why when I saw the Vogel cereal box in Safeway I was actually in awe and shock because it seemed so out of place.
It doesn't look like crap.