Sunday, August 16, 2009

Cold Strawberry.


There's this saying in advertising that no idea is original. It's where you take the idea that counts. I despise creatives when they take something truly meaningful and beautiful, slap on a logo, and sell them to the clients.
If you've seen the new Target ads on TV, or simply the poster ads in Curtin House for the Rooftop Cinema, you'd probably understand what I'm saying. I won't even bother trying to source it and compare it side to side with Coldplay's video here because I'd literally throw up on the spot.
Read the full interview with the film maker Shynola here.

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