Sunday, November 15, 2009

Advertising Orgy.

So this is what happened right, the client sat in the meeting room with his arms folded and told the agency, 'We want to position our brand as the country's favourite. We want to see happy people with our product. We want the commercial to be energetic, to show strength and unity. And most of all, we want the campaign to be HUGE.'

I remember reading a comment of some television advertising award jury this year that a lot of entries consisted of big crowds building something in the centre of the city, or heading towards somewhere, or dancing together, or singing together, marching etc., basically just big crowds doing 'something' together. I chuckled at first, but after that I couldn't help but notice how sadly true that statement was. But what do I know? I'm a jobless hobo. Don't take my word for it, look at these fantastic Australian ads I found on YouTube instead:


Here's one for candy:



Here's one for a car:



Beer, you can't leave out beer:



Ice tea:



Mobile phone:



Ice cream:



Beer again:



Even Tivo:



Makes you wonder if coming up with an idea for a television commercial in Australia is to simply say: 'We open with a man walking out of the door, joining a larger group...' Or is it simply agencies influencing agencies, ads influencing ads, directors influencing directors, or clients having too much money to spend on products without anything interesting to say...