Thursday, December 31, 2009

From 'best' comes 'enough'.

MUJI does not create products that lure customers into believing that "this is best" or "I must have this." We would like our customers to feel the rational sense of satisfaction that comes not with "this is best," but with "this is enough." - The future of MUJI, an essay from their global website.

Happy 2010. Let's have a year of 'enough'.

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