Friday, September 17, 2010

Clem down.

Once every decade or so, big news hit the ad land in Melbourne.
Yesterday was one of those moment when the Omnicom network bought over 70% share of Clemenger BBDO, the most creative agency in Melbourne/Oceania/the world.
I know you don't give a shit. But it's a big deal because it affects the industry.
It is the equivalent of Walmart from the states acquiring majority shares of Queen Victoria Market. Perhaps a normal client or the average consumer won't be able to tell the difference (Just like how we won't know the Commonwealth bank ads are done by an American agency), but there will be a fundamental change in the nature of the agency and the industry.
On top of my head, I can think of how the creative + management department will have a new faceless boss to report to.
We will be importing more American/Global creative directors to Melbourne.
More money to America = less money to nurture the already frail talent pool in Australia/ New Zealand = sad creatives.

Too pessimistic?
At least Mr. Clemenger is now $80 million richer.