Thursday, November 04, 2010

You can't teach taste.

A couple of weeks ago, we presented some ideas for a postcard to a client. The client came back with a very descriptive feedback:

At the same time, my boss and I were admiring an old campaign from last year:

Sadly, our client is not this client. But I can't help but think essentially, both clients are asking for the same thing.
It's really up to them, and it also applies to ourselves, to find our own voices and personalities. Can you use an elegant voice to reflect your brand, or would you rather go 'SALE! SALE! SALE! CLOSING DOWN SALE!' ?