Wednesday, December 01, 2010

Free delivery!

I wanted to talk about this ad, but after searching high and low (5 minutes in Google) I couldn't find it.
Basically it is a poster for the new Daily Juice company campaign. You know, the one Mad Men goes to Willy Wonka land?
Anyway, the headline of the poster says 'Free delivery', and then you see a smaller subhead that reads: 'If you live in a milk bar'.
Perhaps that was the tone of ads in the 60s, but isn't that plain mean and irrelevant?
That's like Mercedes saying 'Free delivery, if you live in our car dealer!'
I mean, WTF dude?