A: Hey man, take a picture of me! B: And you have to pay 2 dollars after. This is Brunetti, you know. C: You're full of shit. Why would he want to take photos of you two? A: Ok, ok, let's all take a picture together.
I've grown immune to Brunetti. In fact, I think most of the people I know who've been in Melbourne for over 5 years are over it.
But I also vividly recall the first time I went there and how big a deal it was for everyone. Now it's as if you're uncool if you like Brunetti and not the hip coffee spots around town. That's bullshit.
I still think their mocha is the best in town. I like how whenever you take away coffee, they will give you a free biscuit to make up for your absence of their hospitality.
I admit to feeling turned off by how impolite or up their own arses the staff can get. But sometimes I do get lucky and meet a couple of young, enthusiastic smart arses. They seem genuinely happy to be in uniform and it reminded me of a time when it was a big deal to go to Brunetti.
I'm really digging this winning pitch of a tourist information centre by Kengo Kuma. It reminds me of a modern timber inn from a martial arts movie. Most of all, I think it fits Asakusa. Or maybe because it's Kengo Kuma. His firm did beat 300 other firms to win this, you know.
When it comes to coffee I'm not particularly an expert. To me it's no different to wine: I can tell if it's a bad one, but not too sensitive to anything beyond better than average. And like wine, most of the so called connoisseurs are natural born bullshitters. I firmly believe that the company makes the experience and no coffee can save me from a retarded uni graduate complaining about his or her sorry graduated-ass life.
Having said that, if you want to meet all the academics, fags, and Asians in Melbourne, be sure to check out Matt Preston's The Age A2 article on all the 'acclaimed' coffee spots in Victoria. I even took the trouble to highlight them for you.