Thursday, January 06, 2011

Lady in the coffee.


So Starbucks updated their logo to a picture.
I know they're trying to be Nike and Apple, but seriously now it looks like a fish & chips shop.
I think the font definitely worked harder to define the logo more than the mermaid doing the YMCA. So the decision of the marketing department is a questionable one.
Perhaps, since only Asian students drink Starbucks and Asian students can't read, they no longer need the text?