Wednesday, August 03, 2011

Screwed in a fancy type.

I saw something similar in an ad annual 10 years ago, but I guess this is the contemporary 2011 version.
The concept is great, because the ad doesn't say 'speeding kills' or 'no seatbelt kills' or 'running red light kills'.
In fact, it's not about being dead from a car crash.
It's about the off chance that you survive.
And the consequence that follows.