Wednesday, January 26, 2011

3 things about Steve Martin's new book.

1. Steve Martin writes well. With 'An Object of Beauty' he structured the story in a way that you could finish it within 2 days without much effort.
2. He knows his modern art. That or he's done research.
3. Most important of all, he managed to stitch no.2 up with a character that you'll end up rooting for although you know she's just a manipulative slut.

Tuesday, January 18, 2011

Death in perspective.

Came across this Guardian post about mortality rate in England and Wales.
So they totaled the amount of deaths in 2009 and categorized the causes accordingly.
Swine flu grabbed the media's attention in 2009, yet surprisingly it took 149 out of 491348 deaths. That's 0.0003%.
Even the normal accidents we fear such as poisoning, transport and 'intentional self-harm' all add up, it's still 0.036% of all deaths.
So the point is, you're more likely to die of cancer, heart attack, and diabetes. Download the PDF here.

Sunday, January 16, 2011



Wednesday, January 12, 2011

There's something fishy about this sushi.

I'm sure by now we're all familiar with the Taiwanese CGI news report.
I came across this recent one about the so called 'Sushi Police' in Japan. Basically the sushi federation (yea, that's right, federation) is planning to issue 'authenticate sushi certificates' to foreign chefs. Apparently this clip is a huge exaggeration of their main intention of regulating the handling of sushi.
However, I do agree with the end part where they question Japan's own behaviour of bastardising food from other countries.
And also, do foreigners really care about authentic sushi?

Thursday, January 06, 2011

Lady in the coffee.

So Starbucks updated their logo to a picture.
I know they're trying to be Nike and Apple, but seriously now it looks like a fish & chips shop.
I think the font definitely worked harder to define the logo more than the mermaid doing the YMCA. So the decision of the marketing department is a questionable one.
Perhaps, since only Asian students drink Starbucks and Asian students can't read, they no longer need the text?

Tuesday, January 04, 2011


"I don't know if it's just me but I find myself skimming through my font library every time I am about to design a new wordmark. And the fonts that I end up using are mostly the ones that are already activated/installed on the system.
These are the fonts that proved themselves through the test of time by staying activated and used over over again (some of them are default fonts installed by the operating system but you know what I am getting at).
I built this simple tool for checking out a wordmark before diving into the font management program. Give it a try, and spread the word if you find it useful."

You should really check out It's cool.