Thursday, October 27, 2011

Big enough?


When I came across this book in Kinokuniya Sydney I bought it in a heart beat and completely forgotten about the book I was originally looking for.
I always liked Paula Scher so I managed to finish it on my flight back to Melbourne.
(My advice for people with short attention span: learn to read fast. It works.)
Make It Bigger is an insightful book of a female designer's journey from designing album covers to being a partner at Pentagram.
In a nutshell, Paula has written the book that I would write about regarding working in the creative industry. Her early experience in a corporate design company bears no difference to my very own.
Perhaps it was the pure honesty that made this book not as popular as it should be.
I personally think no design or advertising student should look for a job before finishing this book.
Here're some of my favourites:
" Most publications fall into two basic categories: coping and craving. Coping tells you how to do something: make money, run your business, save your marriage or lose weight. Craving tells you what you should want: what to buy, where to travel, what to look like, and what sort of lifestyle to have. "
" I have profound difficulty with how advertising agencies make money. ... If the client is purchasing lots of print ads and television advertising, the amount of money becomes enormous. Copy and design are thrown in for free. And if they're free, they're worthless."
" Selling down is the simple process of obtaining approval from the most powerful people first. In most corporations or institutions, the designer faces the task of selling up. In the process of selling up, most objections to a design are expressed as "marketing concerns." Marketing concerns are usually design-punishing reactions such as not liking a particular colour or type choice, or thinking an image is "too" something (you fill in the blank). "
image via

Thursday, October 20, 2011

Creativity is in a weird place.

The older generation advertising creatives, or shall I say the older generation creatives on my Facebook circle are showing an interesting behaviour.
They started to open up and share what they think is interesting or funny.
In the very beginning, out of respect, I find the posts very original, insightful, and omg that's so true.
Just like how I would behave if I were still in an agency, and my senior art directors or copywriters cracked some jokes I've never heard of. You know back in the days when they will dig out some $300 books and show you an interesting article, or some notes they took in Cannes from something funny another Titanium winning ECD said during their Legendary lunches.
But recently, I found out most of their interesting posts come from similar sources, which are dominated by 15 - 30 year old teens. Avid gamers, Gen-Yers that created their own language like trolling, memes, me gusta's, and many more.
These are dedicated websites and forums which I'm very sure my advertising seniors are not a part of. The news just travelled full circle. (Some simply disguised themselves as young people lurking around the websites, which is both sad and creepy but hey that's the internet.)
Which is very interesting.
The baby boomers advertising creatives are now getting pwned by the thinking of Gen-Yers.
The old ways of getting information are being pushed to extinction. No one reads big giant books. No one writes personal notes anymore. We broadcast, we tweet, we share everything we think is funny. And that excludes a lot of older creatives.
I am happy to see the days are numbered for CDs who wants to be cool sitting in their office with their big books and giant moose head.
Now the Gen-Yers just need to grow some balls, work smart and keep their heads away from their asses for a few years.

Monday, October 10, 2011

Best tribute so far.