Tuesday, April 24, 2012

How does Australian advertising compare?

First, watch this:

Then watch this:

Tell me, which one made you watch twice?
Same concept about determination, albeit one is about resolution and the other is about confidence, but you can see how execution after concepting really matters. The subtle differences like editing, sound, timing, casting, humour, lighting, props, art direction, script, diversity, acting(and most importantly, budget) make me want to blow my brains out.