Tuesday, April 24, 2012

How does Australian advertising compare?

First, watch this:



Then watch this:



Tell me, which one made you watch twice?
Same concept about determination, albeit one is about resolution and the other is about confidence, but you can see how execution after concepting really matters. The subtle differences like editing, sound, timing, casting, humour, lighting, props, art direction, script, diversity, acting(and most importantly, budget) make me want to blow my brains out.

Wednesday, April 18, 2012

Shiny Zooey.

I like Zooey Deschanel. I really do.
She is like the sophisticated, B cup version of Katy Perry.
She acts, plays and sings indie music, and probably buys free range chicken.
Which I guess is why Apple featured a whole iPhone ad on her.
Totally understandable, but the mood of the commercial is just weird.
Someone posted on my feed that if you freeze frame certain scenes, they'd look like a horror movie.
I did, and it really does. It looks like Siri is going to kill Zooey like Jack Nicholson in The Shining.