I love this ad. Not because I love lamb, or have Aussie pride. But because:
1) I thought they've exhausted the Sam Kekovich idea. Last year's 'Barbie Girl' idea made me cringe because it was a music video based on a pun;
2) The execution was topical and relevant;
3) Most important of all, it's entertaining. I won't mind watching it again.
Even the national Lambnesia test was fun to play with.