Saturday, January 12, 2013

Lamb crush.



I love this ad. Not because I love lamb, or have Aussie pride. But because:

1) I thought they've exhausted the Sam Kekovich idea. Last year's 'Barbie Girl' idea made me cringe because it was a music video based on a pun;

2) The execution was topical and relevant;

3) Most important of all, it's entertaining. I won't mind watching it again.

Even the national Lambnesia test was fun to play with.