Must be the horse meat.

This is a retail supermarket ad in the UK:
 
 And this is a retail supermarket ad in Australia:
 
I really hate being the person that always complains shit and not have a solution, but I really can't help it. Why can't Australia be up to that standard?

Tesco is a leading brand; Coles is a leading brand.

Is it the budget?

Is it simply the price?

Is it the client?

Is it the agency?

Is it the consumers?

Is it (lack of) competition?

I think Coles is really going to be a the ultimate textbook example against creativity.

And no one knows why.