Friday, August 27, 2010


I saw this commercial on TV yesterday about eHarmony, the biggest online matchmaking site in Australia. One of the feature was 'we will match all your profiles up to the last details such as humor etc etc'.

I'll let the humor matching thing slide. Just because you share the same sick jokes doesn't mean you share the same attraction. (The image of Eddie Murphy covering his eyes and saying 'Yea baby tell me that joke again' while air humping comes to mind.)
But what got me thinking, was that Facebook should definitely nail the online match making market. In fact, that should be their next step up.
With everyone 'liking' stupid shit and applications, comments even, it shouldn't be too difficult for Mark Zoolander to write some algorithms to find data that could matches every last detail to kick eHarmony's 'every last detail's ass.
It's easy. And it would only cost another 400 pages to their 20 000 pages of privacy policy. At least then, Facebook would actually help people achieve something.

Sunday, August 08, 2010

To spin or not to spin? That is not the question.

If you haven't seen Inception, read on if you like surprises to be ruined.

(Are they gone? Good.)

I never wanted to write a post about Inception because it's too topical. Over the weeks, however, I found out many people, including myself missed out on conceptual plot hole.
10 minutes into the movie, Mr. Japanese, Mr. Titanic and Mr. Cardboard face had a conversation about the probability of incepting. Mr. Cardboard face said something along the lines of ' You can't inject an original idea in to a person's mind blah blah blah, ideas have to from somewhere blah blah blah.'
Having worked in the 'ideas' industry, I can say that's a load of bullcrap. Not the 'ideas have to come from somewhere' part; it's their concept of how people are so noble or respectful of their ideas being 'original'.
We steal ideas all the time. We don't even need dreams to subtlely give us a hint. We consciously think 'that's a good idea, I'm taking it, and I'm making it my own!' And most of the time our minds find a way to justify that. (It's not the same, I change the color from black to charcoal grey!)
Upon realising that, the whole movie simply crumbled for me. There wasn't really a point to dive down dreams to implant an idea in to Mr. Scarecrow; just ask Mr. Hot Lady to forge a heart warming letter from the father and give it to him in real life!
Ok, that's a bit harsh. Let's talk about the important part, the totem.
If you need to argue whether the totem stopped spinning or not, you did not get the point of the movie.

Wednesday, August 04, 2010

Good days.

The year was 1964.

This is a letter of admiration from the product marketing manager of Campbell Soup Company to Andy Warhol, attached along with cases of Campbell tomato soup.

William the manager also mentioned that the staff at Campbell were extremely interested in Andy's work and would like to purchase his Campbell soup posters, if they weren't so expensive.

Do you find anything wrong with this scenario?

If this were to happen today, and when I say 'this' I mean an artist tracing a corporate brand in his artwork, Andy won't be receiving a letter of admiration; it'd be a letter from the legal department. He'd most likely lose the case, lose all his money, end up staying with his parents and found OD in the park.

I'm most certain that modern corporations help certain artists to shine under the spotlight, but most of the time for the sake of sales, and how many of the artists gets screwed over behind the scenes, we never know.

I miss the good old days when product marketing manager knows and appreciate art and not just bell curves and pie charts. The world seemed happier.