Tuesday, March 11, 2008

Wrong face.

I took this photo on the tram last Friday, just to show the importance of typography. The importance, of choosing the right font.
To me this ad doesn't sound sympathetic.
It sounds FUN! Like yay, you're an alcoholic! Call us! We'll throw a party! Woo hoo hoo hoo! And if you isolate the red letters from the rest, it reads ' Drinking more than money. Alcoholic Anonymous'.