Monday, September 29, 2008


I've been posting more images than words recently. That's probably because I'm in this stagnant state of not wanting to really express what I think.
Anyhow, this is a campaign we've been doing for the bank in the Pacific Islands. It'd never run in Australia, but I think it's better than what I see in the branches here.
The Pacific islanders' perception on advertising is still quite primitive. That's a good thing because we can go back and apply some basic creativity which is always more fun and quirky than the over saturated market here.
I think it's one of the classic Economist ad that had the headline 'In the real life, the tortoise lose.' Well take that pessimists!