Monday, March 30, 2009


PC is getting down and dirty and focusing on what they should be doing from the very beginning: price.
Don't get me wrong, I'm pro Mac. But from an advertising perspective I've been dumbfonded by how Windows fights Apple's branding campaign with more confusing branding messages.
I can almost hear the grumpy old client growling in the meeting room: 'Forget about the penguins! Just tell them we're cheaper!'
Let the fight begin.